Motor-Tober, MINI's October marketing campaign, as they said is all about enjoying the horse power and is set for celebration. MINI changes the winter holidays, a stressful time to a time of celebration with its famed cheeky personality on foliage tours.
Customers can select from 2009 inventory with 1.9 % financing for upto 60 months on purchase of any new 2009 MINI vehicle, which will encourage the customers. MINI dealers will be hosting test drive events to lure the customers to spend on their MINI lineup. To promote the campaign, there are some temporary Motor-Tober tattoos and pumpkin-carving stencils made available for visitors.
Tag lines like "Save a pumpkin, Carve the road" are seen. Another spread shows one of the cars in the traditional sheet-based ghost costume -- also set for promotion.
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